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Match&Target, the artificial intelligence of Easy CRM Tourism

Match&Target is an intelligent assistant, based on generative AI and integrated into your Easy CRM Tourism applications. Use it with your customer data to provide all your teams with generative and predictive AI features, both customizable and secure.

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AI for Sales

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Amplify the impact of your salespeople with predictive and generative AI.

  • Generate personalized emails, enriched with customer data, for every sales conversation in seconds.

  • Quickly transcribe summaries of your calls and define action items to move deals forward.

  • Save time researching accounts, preparing for meetings and updating customer information.

Every day, M&T searches for customer and prospect topics in all of the company's databases.

He searches and deduces the themes of each client on his own.

  • Stays

  • Circuits

  • Cruises

  • rental …

  • Charming hotel

  • hotel club

  • luxury hotel …

  • Family

  • Solo

  • Single parent

M&T brings the traveler profile closer to a personalized newsletter.

Tool for creating newsletters, stored in a library.
The robot will help itself from this library

On a daily basis, the Match&Target robot analyzes, sorts, targets and classifies customers by category using all the information in the databases.

It checks that these customers do not have a current departure date or a current quote.

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… concretely

Selects newsletters and sends them without any human intervention.

Maintains connection with the customer.


Each email has its own DNA which always corresponds to a traveler typology

Guarantee for the company

Each customer has at least one newsletter

personalized by month

Interruption of the process as soon as there is a quote or departure in progress

Communication becomes relevant, continuous, recurring.

Let AI generate a welcome letter when the customer returns.

Automated sending of welcome emails.

Telephone reminder management module for each travel advisor.

Sales consultants experience the daily

customers to call back

Recording customer feedback and satisfaction rates.

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Let AI generate relevant content from customer data.

The Match&Targer robot, a pioneer of AI in France, has received
the Echo Touristique Innovation Trophy.

Match&Target brings together several traditional and generative AI capabilities that help marketing, sales, and service teams improve their efficiency and revolutionize customer communication. Optimize your engagement strategies, anticipate customer needs, and provide personalized assistance while letting technology perform low-value tasks. In doing so, your teams have more time to focus on growing your business and delighting your customers. Enjoy AI available in your work console, for all teams, and tailored to your industry.

Ready to Level Up with AI in Your CRM Applications

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