Simplify the daily lives of tourism professionals with a business CRM, designed by and for travel experts.
Centralize data, automate communication, increase customer satisfaction — without technical complexity.
OUR MISSION
CUSTOMER DATA
Centralize traveler data and booking history.
AUTOMATED EMAILING
Deploy targeted tourism marketing campaigns.
LOYALTY
Develop customer loyalty and repeat travel.
OUR STORY
CRM Tourisme was born from a simple conviction: travel agencies need a CRM designed for their field reality, not a generic adapted tool.
Its founder, Lucien Salemi, passionate about travel and geography, forged his customer vision very early on through numerous international experiences.
After a career in finance, auditing and management control in large groups, he turned to entrepreneurship and launched one of the first online CRM solutions dedicated to travel agencies in 1998.
Since then, the platform has evolved with a constant ambition: to digitize the tourism customer relationship while remaining true to the business needs on the ground.
"Tourism deserves a CRM system designed with its own specific rules."
Lucien Salemi
Founding President – CRM Tourism
Lucien Salemi, passionate about geography and travel
developed very early on an international vision of customer relations applied to the tourism sector.
After a career in finance, auditing and controlling
Having worked in management within large groups, he specializes in CRM solutions and sales performance.
An entrepreneur since the late 1990s, he created one of the first online CRM platforms dedicated to travel agencies.
Since then, he has supported the digitalization of various players: agencies, networks, hoteliers and training organizations.
OUR EXPERTISE
Over 20 years of CRM expertise serving tourism professionals.
A perfect mastery of travel sales cycles, the challenges of tourism distribution and customer relationship management in travel agencies.
OUR DIFFERENCE
A CRM designed to sell travel.
Not a suitable generic tool.
Targeted campaigns and automated follow-ups.
Immediate sales time savings.
All customer data centralized.
Quick reading, effective action.
Installation, training, support.
A true partner, not just software.
OUR CLIENTS
Our solutions are used by independent agencies,
integrated networks, groups, hoteliers and stakeholders
training for tourism professions.
A shared ambition: to better understand their customers
to better sell their trips.
OUR VISION
Making CRM the engine of growth for tourism players, by transforming traveler data into sustainable business opportunities.
Supporting the modernization of travel agencies and the digitalization of customer relations in tourism.